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The Cotswold ShopSpecialists in Moorcroft Pottery


27 new limited/numbered pieces, 18 new or augmented ranges

Moorcroft have announced their 2014 Catalogue.

It contains some superb new limited editions (including what may be Paul Hilditch’s best ever work, the magisterial Back to Back) and many other delights and surprises. You can see the new limited pieces by clicking here and the new ranges here.

I expect pieces to start arriving in the next few weeks. As ever, the most popular limited editions will sell out very quickly, and dealer’s allocations will be tight. Do let me know if you would like to book any piece.


Jingle Bells, etc.

Santa Claus is coming to town



A special Christmas decoration for any Moorcroft fan, this three-inch high Father Christmas sells for £130.

He’s been designed to hang from your Christmas tree by a loop in his hat, and can also stand on his base. Yo Ho Ho !

Don’t forget to check out Moorcroft’s other super Christmas pieces, Snowmen’s Greetings and Christmas in the Pots.

Jingle Bells, etc.

The Winter Legacy Collection

Final collection rounds off a remarkable year for Moorcroft.

Moorcroft’s release of the Winter Legacy collection surprised collectors with its variety. Though Moorcroft claim the collection is “inspired by the colours of winter” – with pieces like Golden Bough and William Moorcroft’s own design Winter Trees – many pieces have a warmth and exuberance that ends the year on a heartwarming note. Briony Time tumbles with blossoms and berries and Winter Lantern melts away the ice with its deep red berry fruits on a rich blue ground.

Perhaps the most striking pieces comes from an artist who seems to be working at the peak of his talents right now – Paul Hilditch. Along with Winter Lantern Paul’s December Dawn is an unusual lidded box with a carefully drawn winter landscape. Limited to 100 pieces, it’s bound to appeal to collectors.

For more on the Winter Legacy collection, click here.

The Winter Legacy Collection

Legacy II pieces sell fast

Latest Moorcroft collection proving very popular


I received my first batch of Legacy II pieces this week – and most of them sold instantly, either to collectors who had booked them or to those who dropped by to have a look at the pieces ‘in the flesh’. My initial allocations of The Walk, Study in Velvet, Moonlight Green, Florence and Chimney Town have sold out. I hope to have more pieces next week.

There’s been great interest in the Legacy II collection, perhaps because it’s Moorcroft’s  centenary year, perhaps because of the variety and quality of the pieces themselves.

I still have some of the other Legacy II pieces in stock – notably William at Work, Trentham Prize and Glendair – but remember that many of the Legacy II pieces are Limited and when they’re gone, they’re gone.

Consequently, if you have your heart set on a piece, Limited or Numbered, do let me know. Allocations of Limited pieces are small for all retailers, and you may have to wait for the popular Numbered pieces.

As ever we offer at least 10% off list prices, free insured shipping anywhere in the UK and a free copy of ‘William Moorcroft: Behind the Glaze’, worth £30, with every Legacy II piece purchased. Most importantly you have my personal guarantee that you are buying the Best of the Best.

Legacy II pieces sell fast

The Best of the Best

...and how to avoid ‘graded’ pieces and so-called ‘bargains’ on eBay


As any Moorcroft collector knows, no two pieces of their pottery are ever identical: subtle differences in colouring and tubelining are what give the pottery its magnificent individuality. Moorcroft strenuously check each firing for quality control, and many pieces don’t make it out of the factory gates.

When I receive a batch of pieces from Moorcroft I check each carefully for fidelity of colour and quality of glaze. Those pieces that do not reach my standards are sent back to the factory. So, in buying from the Cotswold Shop, you have a guarantee that you are buying the very best of the best.

Caveat Emptor

From time to time you may see other online sellers offering significant discounts on current Moorcroft stock. Let the buyer beware: as you may know Moorcroft sell ‘seconds’, which are clearly marked with a red dot, and more recently ‘Graded’ pieces – which are not marked. These graded pieces...



These Graded pieces have flaws (or poor colouring) only noticeable to the experienced eye, but the fact they’re not marked means they can be passed off by unscrupulous dealers as first quality stock. Indeed,  most of the 'bargains' you will find on eBay and other discount internet sites selling Moorcroft are Graded or substandard pieces. Sadly, for the buyer, they have little investment value.

I have never and will never sell anything other than Moorcroft’s finest, first quality pieces.

It goes without saying that it's not in the interest of sellers to tell you you're not buying the very best pieces. I have over twenty years’ experience of handling and selling Moorcroft, and I inspect every piece that comes in from the factory. I return a proportion of the stock I am sent, and that stock will find its way onto the market.

Many retailers believe that Moorcroft should clearly mark Graded pieces: Moorcroft argue that without the sale of such pieces the company would struggle to survive.

Whatever your views, wherever you buy, ensure that what you're buying is of the best quality, and remember that here at the Cotswold Shop we only ever sell the best of the best.

You can find out more on our Why Us ? page and a very informative warning about eBay here. Essential reading !

Read more
The Best of the Best

Two new Prestige pieces

Moorcroft supplement Legacy collection with two magnificent vases


Moorcroft have released two new prestige pieces: The Walk by Kerry Goodwin (left) in the 19/24 shape is two feet tall. Like the smaller limited edition piece, it takes its theme from Moorcroft's history. Only ten pieces will be made, and The Walk will retail at £12,960.

Cornflower Cavalcade (95/20) is again a large piece, sharing its design with Vicky Lovatt’s beautiful limited edition range. Twenty five pieces of the prestige Cornflower Cavalcade will be made, and will retail at £3765.

I will post more details as I receive them. If you are interested in either piece, please call me.

Two new Prestige pieces


Beautiful new numbered and limited pieces added.


Moorcroft have released the second installment of the Legacy Collection, a group of limited and numbered editions that (mostly) reference and celebrate the hundred years since William Moorcroft opened his pot bank on Sandbach Road in Burslem.

Stand out pieces include William at Work, another of Paul Hilditch’s great character studies; Chimney Town, a lidded bowl revelling in the Potteries’ industrial landscape; Cornflour Cavalcade, a sumptuous (and affordable) limited edition collection of five pieces; and Trentham Prize, a vibrant vase of dazzling orchids.

Moorcroft are producing the pieces at full tilt, and retailers are expected to have their allocations by the third week of September. As always, if you see anything you desire let me know and I can book it for you. Several of the pieces are limited editions, and demand will be high.

As with the first Legacy Collection, all of the pieces will have a special centenary backstamp, and I am giving away a complimentary copy of William Moorcroft’s biography ‘Behind the Glaze’ with every limited and numbered edition.

For more details of the Legacy Collection II, click here.


My Favourite Pieces

An occasional series on our favourite Moorcroft pots

3. CORNISH COVE by Paul Hilditch

Six Views of Cornwall

By Viv Trafford, Moorcroft Collector and invaluable colleague at the Cotswold Shop

So much to choose from – it’s a bit like Desert Island Discs ! Well, if my ship were sinking the pot I would grab and carry to safety would be Paul Hilditch’s Cornish Cove – a suitably nautical piece !

Designed on the unusual 63/7 shape, Cornish Cove is one of the most characterful pieces Moorcroft have produced in recent years. Released in 2009 in a limited edition of 200, it’s no surprise that it sold out very quickly: I was lucky to get mine !

I’ve always admired Paul Hilditch’s designs. He excels at detailed pieces (which must require enormous work from the tube liners and painters) and given a large canvas to work with he’s able to use the space to tell a story. Cornish Cove is hexagonal, and Paul uses each of the six panels to show a picturesque scene of a small Cornish fishing village.

So, each day I turn the vase to show a panel of this wonderfully vibrant piece. It has three main scenes, and as I turn it I feel as if I’m wandering through the tiny seaside alleys. I walk down the cobbled streets to the beach, calling in at the Sloop Inn to sit outside with a drink, watching the artist with his brush and easel.

Then on to the Hill Top guest house, with its cat snoozing in the porch.

In the background, reminding us that this is still a working fishing village, the boats come home past the lighthouse, the day’s work done.

Finally I wander past the temptations of the souvenir shop. 

My six days are gone and I am back to walking down to the harbour again. Perfect.


My Favourite Pieces