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The Cotswold ShopSpecialists in Moorcroft Pottery


43 new pieces to celebrate three great artists

Moorcroft have announced the Three Williams Collection. This wide ranging collection is inspired by the work of three great artists: William Moorcroft, William Morris and William De Morgan.

The collection is unusual for its size (43 pieces) and its variety, with pots ranging from 7cm pieces retailing for £95, to a Prestige Piece at £4890.

I’ve posted all the images Moorcroft have released, along with details and prices. Over the next few days I will have full descriptions of each piece.

We now have a wide selection of the pieces, with more coming in every day. As there's always a lag betwen deliveries and updating the website (only so many hours in the day!), please call or email me if you are looking for a specific piece

Click here for full information on the new range.


Moorcroft Launch RSPB Collection

Six new pieces by Kerry Goodwin


From Moorcroft’s press release:

“To mark the 125th Anniversary of the formation of the RSPB, Moorcroft was stirred to create something quite special. To achieve this purpose, Moorcroft designer, Kerry Goodwin, created a six-piece limited edition collection called A Homage to British Wildlife.

Hand-made in England from start to finish, this celebratory collection is true to its word, allowing the natural world to shimmer in three dimensional beauty by using a vibrant and cohesive selection of colours nurtured by the world-renowned Arts and Crafts Pottery for more than a hundred years.”

For more details, click here.

Moorcroft Launch RSPB Collection

New pieces – and new pricing

Moorcroft adopt new pricing scheme

It’s been a busy few weeks here at the Cotswold Shop.

We have had a large number of the new pieces in, but they barely touched the shelves. Many were pre-ordered, and it's only now, with the second wave of deliveries, that we have pieces to place on the website.

We’re starting to see clear favourites emerge. The elegant palette of Chocolate Cosmos, combined with attractive pricing, has made it very popular among the new ranges. Ruby Red and the Homemakers’ Collection are similarly sought after. Clovelly came in this morning and it's absolutely beautiful. It’s number 2 out of 100 and the quality is superb.

Among the individual vases, the large pieces by Paul Hilditch have, perhaps predictably, aroused the most interest. More surprising has been the buzz around pieces like Honeywort and Pied Wagtails – though after seeing them “in the flesh” I can appreciate why these pieces are so desirable.

New Pricing

As you probably know, Moorcroft have a recommended retail price for all their pieces. Generally, we offer at least a 10% discount on almost all pieces on the website.

This year however, without consulting the retailers, Moorcroft have changed the rules. They have significantly increased the price of their pottery to me, but not reflected this in their suggested recommended retail prices.  So the reality is that I have had to reduce the 10% discount on the new limited edition pieces.

Having said that I’m please to announce that we will match any price offered by Moorcroft (provided of course that we are comparing like-for-like). Naturally we'll match Gold Club member offers (provided of course that Club Members bring along their club card !). We have some very loyal customers at The Cotswold Shop, and we firmly believe that loyalty should be rewarded.


Pictured right: the very popular Chocolate Cosmos range

New pieces – and new pricing


27 new limited/numbered pieces, 18 new or augmented ranges

Moorcroft have announced their 2014 Catalogue.

It contains some superb new limited editions (including what may be Paul Hilditch’s best ever work, the magisterial Back to Back) and many other delights and surprises. You can see the new limited pieces by clicking here and the new ranges here.

I expect pieces to start arriving in the next few weeks. As ever, the most popular limited editions will sell out very quickly, and dealer’s allocations will be tight. Do let me know if you would like to book any piece.


Jingle Bells, etc.

Santa Claus is coming to town



A special Christmas decoration for any Moorcroft fan, this three-inch high Father Christmas sells for £130.

He’s been designed to hang from your Christmas tree by a loop in his hat, and can also stand on his base. Yo Ho Ho !

Don’t forget to check out Moorcroft’s other super Christmas pieces, Snowmen’s Greetings and Christmas in the Pots.

Jingle Bells, etc.

The Winter Legacy Collection

Final collection rounds off a remarkable year for Moorcroft.

Moorcroft’s release of the Winter Legacy collection surprised collectors with its variety. Though Moorcroft claim the collection is “inspired by the colours of winter” – with pieces like Golden Bough and William Moorcroft’s own design Winter Trees – many pieces have a warmth and exuberance that ends the year on a heartwarming note. Briony Time tumbles with blossoms and berries and Winter Lantern melts away the ice with its deep red berry fruits on a rich blue ground.

Perhaps the most striking pieces comes from an artist who seems to be working at the peak of his talents right now – Paul Hilditch. Along with Winter Lantern Paul’s December Dawn is an unusual lidded box with a carefully drawn winter landscape. Limited to 100 pieces, it’s bound to appeal to collectors.

For more on the Winter Legacy collection, click here.

The Winter Legacy Collection

Legacy II pieces sell fast

Latest Moorcroft collection proving very popular


I received my first batch of Legacy II pieces this week – and most of them sold instantly, either to collectors who had booked them or to those who dropped by to have a look at the pieces ‘in the flesh’. My initial allocations of The Walk, Study in Velvet, Moonlight Green, Florence and Chimney Town have sold out. I hope to have more pieces next week.

There’s been great interest in the Legacy II collection, perhaps because it’s Moorcroft’s  centenary year, perhaps because of the variety and quality of the pieces themselves.

I still have some of the other Legacy II pieces in stock – notably William at Work, Trentham Prize and Glendair – but remember that many of the Legacy II pieces are Limited and when they’re gone, they’re gone.

Consequently, if you have your heart set on a piece, Limited or Numbered, do let me know. Allocations of Limited pieces are small for all retailers, and you may have to wait for the popular Numbered pieces.

As ever we offer at least 10% off list prices, free insured shipping anywhere in the UK and a free copy of ‘William Moorcroft: Behind the Glaze’, worth £30, with every Legacy II piece purchased. Most importantly you have my personal guarantee that you are buying the Best of the Best.

Legacy II pieces sell fast

The Best of the Best

...and how to avoid ‘graded’ pieces and so-called ‘bargains’ on eBay


As any Moorcroft collector knows, no two pieces of their pottery are ever identical: subtle differences in colouring and tubelining are what give the pottery its magnificent individuality. Moorcroft strenuously check each firing for quality control, and many pieces don’t make it out of the factory gates.

When I receive a batch of pieces from Moorcroft I check each carefully for fidelity of colour and quality of glaze. Those pieces that do not reach my standards are sent back to the factory. So, in buying from the Cotswold Shop, you have a guarantee that you are buying the very best of the best.

Caveat Emptor

From time to time you may see other online sellers offering significant discounts on current Moorcroft stock. Let the buyer beware: as you may know Moorcroft sell ‘seconds’, which are clearly marked with a red dot, and more recently ‘Graded’ pieces – which are not marked. These graded pieces...



These Graded pieces have flaws (or poor colouring) only noticeable to the experienced eye, but the fact they’re not marked means they can be passed off by unscrupulous dealers as first quality stock. Indeed,  most of the 'bargains' you will find on eBay and other discount internet sites selling Moorcroft are Graded or substandard pieces. Sadly, for the buyer, they have little investment value.

I have never and will never sell anything other than Moorcroft’s finest, first quality pieces.

It goes without saying that it's not in the interest of sellers to tell you you're not buying the very best pieces. I have over twenty years’ experience of handling and selling Moorcroft, and I inspect every piece that comes in from the factory. I return a proportion of the stock I am sent, and that stock will find its way onto the market.

Many retailers believe that Moorcroft should clearly mark Graded pieces: Moorcroft argue that without the sale of such pieces the company would struggle to survive.

Whatever your views, wherever you buy, ensure that what you're buying is of the best quality, and remember that here at the Cotswold Shop we only ever sell the best of the best.

You can find out more on our Why Us ? page and a very informative warning about eBay here. Essential reading !

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The Best of the Best